Privacy Policy

When you use our website(s), use our products and services, request information from us, or ask us to contact you, you are sharing your personal information with us. 


This Privacy Policy outlines how Miracle-Ear Canada, Ltd. (“Miracle-Ear Canada”), and its affiliates may collect, use, or disclosure personal information from you. 


Scope of Application

This Privacy Policy governs the collection, use, and disclosure of information via our website(s). Miracle-Ear Canada locations across Canada collect, use, and disclose information in accordance with the applicable privacy laws within the jurisdiction in which they operate.


How We Protect Your Personal Information

Miracle-Ear Canada takes reasonable steps to secure your information from accidental loss and unauthorized access, use, alteration, and disclosure. Please be aware, however, that the Internet is an open system and we cannot guarantee that unauthorized third parties will never be able to defeat our measures to protect it or use your data for improper use.  


Information That We Collect

When you request information from us or choose to download resources and materials from our website(s), we will obtain your first name, last name, email address, phone number and/or postal code.


When you complete our online hearing test, we will obtain from you the above information, as well as information that you provide to us as part of the test (e.g. your responses to the questions we ask to evaluate your hearing).


If you choose to find a Miracle-Ear Canada location close to you, we will obtain your location, either by using geolocation (if you choose this option) or by obtaining your city or postal code. If you choose to request an appointment at a location near you, we will request your first name, last name, phone number, email address and any comments/notes you wish to provide to us.  


Unless you have provided it to us voluntarily, Miracle-Ear Canada will not collect personally identifiable information about you through our website(s).



How We Use Your Information

We collect your personal information to:

  • provide you with access to certain resources and materials available on our website(s);
  • conduct an online hearing test and provide you with the results;
  • disclose your information with the Miracle-Ear Canada location close to you so that our staff can contact you to schedule an appointment;
  • follow-up with you in response to your request for information, promotions, or fulfillment;
  • improve our products and customer service;
  • produce aggregated, non-personally identifiable data for our business use and to share with our business partners;
  • where permitted by applicable laws (including anti-spam laws), to inform you, either directly or through a third party, of special offers and discounts from us and/or our affiliated brands. You can choose to opt out of such communications by contacting us as described below, in “Your Choices”.


Transfer/Disclosure of Your Information

We may transfer and/or disclose your personal information to our service providers (e.g. IT service providers, marketing companies). Our service providers may be located outside of the territory of Canada, and while in a foreign jurisdiction, your information may be accessible to law enforcement and other authorities within that jurisdiction.  Our service providers are contractually obligated to use such information solely to provide services to us for the purposes that we have collected your personal information, and to protect your personal information with the same level of protection we are obligated to provide.


Miracle-Ear Canada is part of a global organization.  As such, your personal information is shared with our affiliated companies, including our parent company Amplifon (USA), Inc. or affiliates including Miracle-Ear, Inc. in the United States, or Amplifon (USA), Inc.’s parent company, Amplifon S.p.A. in Italy for business operations and administration purposes. Your personal information is stored on servers located in the United States and in the European Union, and may be stored in other jurisdictions, and may be accessible to law enforcement and other authorities within those jurisdictions.


In the invent of a change of ownership or corporate restructuring (i.e., a sale, merger, acquisition or transfer of our assets or similar transaction), we may share your personal information with our successors or assigns who may use and disclose your personal information for similar purposes as described in this Privacy Policy.  We may also share your personal information with third parties in advance of the transaction when necessary to permit those parties to determine whether to proceed or continue with the transaction, in accordance with applicable laws. 


Unless you opt out of such sharing, we may share your contact information with our affiliates and business partners so that they can contact you, as permitted by applicable laws, to inform you of their promotions and offerings.


We may disclose an individual’s information in special cases when, in good faith, we believe that disclosing this information to law enforcement agencies and other entities is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) Miracle-Ear Canada’s rights or property, other users of the Miracle-Ear Canada website(s), or anyone else who could be harmed by such activities.


We may also disclose your personal information where such disclosure is permitted or required by applicable law. 


Miracle-Ear Canada will keep your information as long as needed to process your request(s), provide the services you requested from us, to operate our business, and as long as we are legally required to keep it.


Information Collected by Cookies and Other Technologies

We or one of our affiliates, or third-party service providers may analyze data about you, your usage of our products and services, and other information we collect as part of our ongoing efforts to improve the customer experience at Miracle-Ear and/or its family of affiliated companies and business partners. 

We may use cookies and tags to collect and process information about your visit to our website(s), such as the pages you visit, the website you came from and some of the searches you perform. Such information is used by us to help improve the contents of the site and to compile aggregate statistics using our site for internal, market research purposes.

Cookies and tags are small strings of text sent by our website(s) and/or mobile application(s) to your browser and then stored by your browser on your computer’s or phone’s hard drive or memory. A cookie/tag cannot retrieve data from your hard drive, pass on computer viruses, or capture your email address. These cookies/tags allow us to understand how you access and use our website(s), identify repeat visitors, and monitor the effectiveness of our marketing campaigns.


We may have relationships with third party vendors who may use these cookies/tags to determine whether your IP address is in their database as having opted to receive promotional information from various merchants. If you opted in, you may receive materials about our products, services, promotions or other information. If you are not already part of the third-party vendor’s database, the cookie/tag from our website(s) and/or mobile application(s) will not add you to it nor transfer any of your personal information to the third-party vendor. 


Most web browsers automatically accept cookies/tags, but it is possible to change your browser setup so that it does not accept cookies/tags. Changing your settings to limit or prevent the use of cookies/tags will affect the functionality of our website(s) and/or mobile application(s). 


Additional Information Collected Automatically

In some cases, we may automatically (i.e., not via registration) collect technical information when you connect to our website(s) that is not personally identifiable. Examples of this type of information include (but are not limited to) the type of Internet Browser you are using, the type of computer and/or mobile operating system you are using, and the domain name of the website(s) from which you linked to our website(s).


Children’s Information

We do not knowingly collect information from children under the age of 16, nor does our website(s) and/or mobile application(s) target children under 16 years of age. By using our website, you represent that you are not less than 16 years of age.


Your Choices

You have the following choices regarding your personal information, which you can exercise by contacting us using the information provided below:

  • you can opt out of the use and/or disclosure of your personal information for secondary marketing purposes by us and/or by our business partners;
  • you can request access to the personal information that we hold about you and our uses of that information, subject to exceptions recognized within applicable law;
  • you can request that we correct any personal information that we hold about you;
  • you can withdraw your consent at any time, however, if you do so, we may not be able to offer you certain services, including providing you with access to our resources or materials or connecting you with our staff in order to provide you with additional services.


To exercise the above options or for more information on this Privacy Policy, please contact:

Miracle-Ear Canada, Ltd.

Attn:  Compliance Officer

Telephone:  1-763-268-4047

Toll Free:  1-888-510-0766, Ext. 4047


Mail: 5600 Explorer Drive, Suite 102, Mississauga, ON L4W 4Y2


Links to Other Sites

The Miracle-Ear Canada website(s) contains links to other related Internet websites and resources. We are not responsible for the privacy practices or the content of other websites.


Your Acceptance of These Terms

By using this website(s) you signify your agreement to this Privacy Policy. If you do not agree to this Privacy Policy, please do not use our website(s). Your continued use of the Miracle-Ear Canada website(s) following the posting of changes to these terms constitutes acceptance of those changes.


Right of Revision

Miracle-Ear Canada reserves the right to change this Privacy Policy at any time without notice. Please check this page periodically for changes.